Social Media Management

A social media audit is a crucial first step in our process. We thoroughly review all your social media metrics, content, and branding across platforms to get a clear picture of your current social presence. We look at your activity levels, follower count, engagement rates, brand aesthetics, and available social assets. Using these insights, we craft a solid strategy to boost your audience engagement and grow your following. This audit lays the foundation for all our future efforts.

We're experts in all major social channels, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. However, we don't believe in a one-size-fits-all approach. We'll help you identify which platforms are best suited for reaching your target audience and achieving your goals. Our focus is on maximizing your impact where it matters most, not spreading your efforts thin across every available platform.

Absolutely. If you opt for our community management services, we'll take care of responding to your followers' questions and comments. This keeps your brand actively engaged in conversations and helps create a sense of authenticity. We've found that this approach significantly boosts your reach and strengthens your relationship with your audience.

Community management is the day-to-day oversight of your brand's social media presence. It includes responding to comments, managing negative feedback, following relevant accounts, and posting fresh content. While it might sound straightforward, effective community management is time-intensive. Our experienced team can handle this aspect, ensuring your brand engages with your audience in an authentic and consistent manner.

Our expertise covers the full spectrum of social media. We offer comprehensive services including account management, paid advertising strategies, content creation and direction, and overarching social media strategies. Whether you need help with a specific aspect of your social media presence or a full-scale social media overhaul, we've got you covered. Our goal is to tailor our services to your unique needs and objectives.

We stay current by continuously monitoring industry news and updates. Our team regularly participates in social media marketing conferences and webinars, and conducts internal training sessions. We actively experiment with new features and tactics, network with other social media professionals, and analyze data to spot emerging trends. We also subscribe to authoritative industry publications and newsletters. This multifaceted approach ensures our strategies remain effective, innovative, and at the forefront of social media marketing.

Our posting frequency is customized to each platform's best practices and aligned with your brand's goals and resources. We maintain a consistent posting schedule to keep your audience engaged, while remaining flexible to accommodate special events or campaigns. Typically, we post 5-7 times weekly on primary platforms, but this can vary. We continually optimize the schedule based on performance data and your feedback to ensure maximum effectiveness.

We measure success through various metrics including engagement rates, reach and impressions, click-through rates, and conversion rates. We also track follower growth, analyze brand sentiment, and calculate return on investment (ROI). Our team monitors platform-specific metrics such as retweets and saves. We provide regular reports with these metrics and actionable insights to help you understand the impact of our campaigns.

Our team monitors all platforms 24/7 to ensure quick response times for addressing issues. We develop crisis management protocols tailored to your brand and craft appropriate, brand-aligned responses. Serious issues are promptly escalated to management. We strive to turn negative experiences into positive outcomes when possible. After any crisis, we conduct a thorough analysis to prevent similar incidents in the future and refine our approach.