Paid Social Advertising

We believe in building strong, lasting partnerships to achieve optimal results. While we often recommend longer-term engagements to fully leverage our strategies, we understand the need for flexibility. We offer various contract options, including incentives for longer commitments. However, we're open to discussing month-to-month arrangements if that better suits your needs. Our goal is to find a solution that works for you while allowing us to deliver the best possible outcomes for your brand.

All creative assets developed by our Performance Creative team for your campaigns become your property. This includes ads, landing pages, videos, and any other content created specifically for your brand. We believe in full transparency and ensuring you have complete ownership of the work produced for your campaigns. If you choose to end our partnership, you can take all these assets with you, allowing for seamless continuity in your marketing efforts.

Retargeting, or remarketing, shows ads to users who've interacted with your brand but didn't convert. It re-engages visitors who left your site by displaying targeted ads on their social media feeds. These ads often feature products they viewed or similar offerings, aiming to bring them back and increase conversions.

Facebook advertising lets you reach millions globally through paid ads on the platform. It offers advanced targeting options using demographic, geographic, and behavioral filters. While powerful, Facebook's ad system can be complex. Our experts navigate this ecosystem to create effective campaigns that align with your goals and maximize ROI.

LinkedIn advertising is a self-service platform for running targeted ads, ideal for B2B marketing due to its professional user base. While designed for ease of use, the Campaign Manager requires expertise to set optimal budgets and metrics. We leverage LinkedIn's unique features to create impactful B2B campaigns that reach decision-makers effectively.

Absolutely. Our paid social services include full creative development for your campaigns across all platforms (Facebook, Instagram, LinkedIn, Pinterest). We ensure brand consistency while optimizing for each platform's unique features. This approach builds trust with your audience and enhances ad performance across channels.

Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.

At COREXPAND, we leverage Paid Social as a key channel for growth experimentation to test and iterate on variations of copy and visual design that prove to be the most impactful for our clients. We strategically spend marketing dollars on a variety of social media ads on platforms like Facebook/Instagram, TikTok, Pinterest, Reddit, X, Snapchat, etc., to deliver the right message to the right audiences at the right time to increase brand awareness, social media presence, website traffic, and lead generation.

COREXPAND has expertise in social advertising campaigns across all social platforms, including Facebook, TikTok, Snapchat, WhatsApp, Instagram, X, Pinterest, and Reddit. Our expertise, along with our rapid experimentation framework, puts us in a unique position to help you find audiences and the proper social media channels for your brand. Our experiments allow us to quickly identify the most impactful mix of channels, audiences, messaging, and design that performs at every stage of the funnel.

Rising competition has led to increased costs across popular social platforms. COREXPAND tackles this by diversifying ad spend across various channels, not just Facebook/Instagram. Our agile approach to channel diversification provides deeper insights and drives more effective campaigns. We help you navigate the complex social media landscape, leveraging each platform's strengths to achieve impactful results tailored to your goals.