Influencer Marketing

COREXPAND stands out by delivering fully customized, innovative strategies that set us apart in the industry. We manage every step of the influencer marketing process, from strategy development to tailored analytics.

Our services include influencer curation, validation, negotiation, and contracting, as well as content auditing and FTC compliance. We also offer unique services such as experiential marketing, creative talent sourcing, and on-site brand promotions. Additionally, we utilize proprietary technology to safeguard against fake followers and rank influencers using our unique Audience Quality Score.

Absolutely. COREXPAND offers flexibility in campaign duration and structure. We can create high-impact, full-service campaigns for specific events or promotions, as well as recurring or on-demand influencer-generated content (IGC) activations. For long-term partnerships, we offer a credit/token system that allows for a series of micro-campaigns over 6 to 12 months.

This approach reduces campaign lead time and enables continuous optimization based on results. We can also help originate and manage long-term IGC strategies, brand ambassador programs, and influencer retargeting plans, providing a consistent flow of fresh content for your brand.

COREXPAND consistently raises the bar for influencer marketing by offering a comprehensive, three-phase approach:

• Discovery: We design intent-driven campaigns that align the needs of brands, audiences, and influencers. Our process includes discovery calls, creative concepting, talent sampling, client feedback, statement of work, and content briefing.
• Execution: We manage all aspects of campaign execution without third-party outsourcing. This includes talent curation, validation, negotiation, contracting, campaign management, content verification, paid media facilitation, and talent payments.
• Results: We provide expert-led reporting analysis that goes beyond vanity metrics. Our analytics cover impressions, follower reach, engagement, CPM/CPE/CPC/CPV, sentiment analysis, keyword execution, content performance, and paid media value.

This end-to-end service ensures a seamless, optimized experience for established brands looking for top-tier influencer marketing.

ICOREXPAND offers a wide range of services across all stages of influencer marketing:
Discovery Phase:

• Initial discovery calls
• Creative concepting
• Talent sampling
• Client feedback sessions
• Statement of work preparation
• Content briefing

Execution Phase:

• Talent curation and validation
• Influencer negotiation and contracting
• Campaign management
• Content verification
• Paid media facilitation
• Talent payments and 1099 processing

Results Phase:

• Comprehensive performance metrics (impressions, reach, engagement)
• Cost analysis (CPM, CPE, CPC, CPV)
• Sentiment analysis
• Keyword execution review
• Content performance evaluation
• Paid media value assessment

COREXPAND is committed to delivering and demonstrating tangible results:

• Customized KPIs: We work closely with clients to understand their specific goals and align our reporting with their unique KPIs.
• In-depth Analytics: Our expert-led reporting goes beyond surface-level metrics to provide deep insights into campaign performance.
• Holistic Performance View: We analyze various aspects of campaign success, including content performance, audience sentiment, and keyword execution.
• Transparent Communication: Throughout the campaign, we maintain open lines of communication, as evidenced by positive client feedback from companies like Fantail Entertainment and AutoTrader.
• Proven Track Record: Our approach has led to successful campaigns across various industries, from sports drinks to automotive technology.
• Continuous Optimization: We use insights from our comprehensive analytics to continuously refine and improve campaign performance.

COREXPAND provides a suite of advanced analytics and reporting features:

• Brand Value Assessment: We build next-phase road maps based on holistic content performance and audience response.
• Sentiment Tracking: We analyze comments, reactions, mentions, and keywords to gauge audience emotions and overall campaign tone.
• Earned Media Value (EMV): Our EMV Index calculates monetary return on influencer, content marketing, PR, and social media campaigns.
• Conversion Metrics: We track metrics that directly support your business goals, including advanced conversion tracking for premium projects.
• Fraud Detection: Our follower fraud analysis and audience quality scoring ensure the authenticity of influencer partnerships.
• Competitive Intelligence: We provide competitor and industry analysis with actionable insights.
• Visual Reporting: Our dashboards offer an array of data visualizations for easy understanding of campaign performance.