B2B Marketing Strategy
[ Overview ]
Many B2B companies struggle to connect with the right buyers and turn marketing investments into revenue. That's where COREXPAND comes in. We have experienced B2B marketing specialists who use a strategic and data-driven approach to drive measurable growth for our clients.
We combine clear-eyed planning, creative flair, and a relentless focus on performance to build brands, launch campaigns, and optimize marketing programs that deliver real results. By leveraging data and insights, we ensure your marketing budget is spent effectively and help you unlock valuable customer insights. But that's not all - we'll also show you how to leverage your data in a variety of strategic marketing activities, addressing every stage of your business-to-business buyer's journey.
The best B2B marketing has confident, clear-eyed answers to the hardest questions. It's about dialing in focus, making clear choices on complex issues and finding the people that care the most about the stuff you do best.
What we do
[ Our B2B Capabilities ]
We help B2B marketers tell compelling stories about complex topics and bring those stories to market to build an audience, generate leads, and drive growth. This is achieved through our Strategy, Creative, and Performance services, which work best when integrated together.
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Strategic Positioning & Messaging
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Visual Identity
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Content Strategy
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Comprehensive Content Creation
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Innovative Design
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Digital Experience
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Campaigns & Always-On Marketing
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SEO Optimization
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Marketing Operations
Know Your Campaign Outcomes Before Launch
We turn data into foresight. Our approach helps you:
- Identify optimal media placements for your audience.
- Create content that resonates with decision-makers.
- Invest where it matters most for your goals.
We deliver: More qualified leads, Shorter sales cycles, Improved ROI Through strategic planning, predictive modeling, and rigorous testing, we empower you to control your campaigns and drive measurable, predictable results.
Boost Your B2B Marketing Now
Developing Cohesive Digital Marketing Strategies
Our team specializes in creating digital marketing strategies that align with your business objectives. We deeply understand your target personas and ideal customer profile (ICP), implementing multi-channel strategies to engage them at every stage of their buyer's journey. By optimizing across the funnel and leveraging data-driven decisions, we enhance efficiencies and drive scalable revenue growth.
Full-Funnel Approach
Drive performance at every stage of they buyer's journey
Growth and Efficiency
Achieve outcomes that align with business goals
Data-backed
Utilize data to shape marketing strategy
Personalization at Scale
Deliver targeted messages to the right audience
Integrated Multi-Channel Strategies
Maximize reach and engagement across all platforms
Continuous Improvement
Evolve strategies based on real-time feedback
Companies that work with COREXPAND Digital grow 2.4x faster than the industry average.
[ How We Can Assist You ]
The B2B Growth Blueprint: Strategy, Creativity, and Performance
Positioning & Messaging
Develop a clear and compelling brand narrative that resonates with your target audience, differentiates you from competitors, and drives business growth.
Visual Identity
Create a cohesive visual brand language that communicates your value proposition, builds recognition, and establishes your company as a trusted authority in your industry.
Content Strategy
Design a content marketing framework that educates, engages, and nurtures your target audience, driving leads, conversions, and long-term customer relationships.
Public Relations
Leverage strategic communications, media outreach, and thought leadership to build credibility, enhance your reputation, and foster meaningful connections with key stakeholders.
Copywriting
Craft persuasive, strategic content that speaks to the needs and pain points of your target audience, drives conversions, and elevates your brand's voice and tone.
Design
Transform complex B2B concepts into intuitive, visually stunning, and engaging designs that capture attention, communicate value, and drive results.
Web Development
Build user-centric, responsive, and conversion-driven websites that showcase your company's expertise, facilitate lead generation, and provide a seamless user experience.company's expertise, facilitate lead
SEO Marketing
Optimize your online presence, drive high-quality organic traffic, and target prospects actively searching for your solutions, ensuring maximum visibility and ROI.
Social Media Marketing
Develop and execute a social media strategy that engages decision-makers, builds brand awareness, and drives conversions, leveraging the most effective channels and tactics for B2B marketing.
Email/Nurture Marketing
Design and deploy targeted, personalized, and data-driven email campaigns that educate, nurture, and convert leads, driving long-term customer relationships and revenue growth.
Conversion Rate Optimization
Analyze, optimize, and refine your website, landing pages, and marketing funnels to maximize conversions, drive quality leads, and boost ROI.
Marketing Operations & Analytics
Establish a data-driven marketing infrastructure, track KPIs and leverage insights to inform strategic decisions, optimize marketing spend, and drive business growth.
Trusted Support
Brand success isn't easy so we partnered up with best in classes.
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Actionable Recommendations Proven To Increase CVR, AOV, And LTV
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Actionable Recommendations Proven To Increase CVR, AOV, And LTV
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Actionable Recommendations Proven To Increase CVR, AOV, And LTV
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Actionable Recommendations Proven To Increase CVR, AOV, And LTV
We Accelerate Your Business Growth
We craft laser-focused B2B marketing campaigns that capture the right decision-makers and communicate your unique value proposition. But we don't stop at acquisition. Our comprehensive lead-to-sale nurturing programs transform qualified leads into tangible opportunities. We seamlessly bridge the gap between marketing and sales, making sustainable growth a reality.
Data-Driven B2B Marketing Acceleration
We hit the ground running, rapidly boosting qualified lead generation while strengthening your marketing foundation. We establish clear monthly acquisition targets, develop powerful marketing assets, and implement data-backed strategies. Our approach involves launching strategic pilot campaigns, rigorously measuring outcomes against industry benchmarks, and continuously optimizing for peak performance.
Results-Focused Metrics, Not Empty Promises
We have zero tolerance for fluff.
Marketing must deliver concrete business outcomes. We zero in on the metrics that truly drive revenue growth. Vanity metrics like web traffic don't pay the bills. By laser-focusing on generating high-quality leads, influencing key decision-makers, converting prospects into opportunities, and engaging target accounts, we help you build a smarter, more profitable revenue engine. Key performance indicators:
- Decision-maker conversions - (Business executives, technology leaders, operations professionals, management, etc)
- Quality and quantity of qualified leads
- Acceleration of target account engagement
- Direct contribution to sales pipeline
[ B2B Marketing Strategy ]
B2B companies struggle to engage ideal buyers in an ever-changing marketplace. We improve ideal buyer acquisition and engagement.
B2B Marketing Maturity
Our mission is to continuously improve our clients' marketing effectiveness and maturity. We improve the conversion and engagement rates of qualified buyers.Many B2B companies struggle to generate outcomes from their investments in marketing. We transform how companies go to market, attract the right audience, convert prospects, and engage ideal buyers.
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Data-Driven Marketing Excellence
Our marketing strategies are fueled by data-driven insights, continuous iteration, and optimization. We're guided by your business goals, organizational vision, and a rigorous methodology that ensures maximum ROI.
- Digital strategy
- Acquisition rate optimization
- Measuring the influence of content on buyer behavior
- In-depth web analytics
- Nurturing conversions through targeted content
Our marketing strategies are fueled by data-driven insights, continuous iteration, and optimization. We're guided by your business goals, organizational vision, and a rigorous methodology that ensures maximum ROI.
- Digital strategy
- Acquisition rate optimization
- Measuring the influence of content on buyer behavior
- In-depth web analytics
- Nurturing conversions through targeted content
Our marketing strategies are fueled by data-driven insights, continuous iteration, and optimization. We're guided by your business goals, organizational vision, and a rigorous methodology that ensures maximum ROI.
- Digital strategy
- Acquisition rate optimization
- Measuring the influence of content on buyer behavior
- In-depth web analytics
- Nurturing conversions through targeted content
Our marketing strategies are fueled by data-driven insights, continuous iteration, and optimization. We're guided by your business goals, organizational vision, and a rigorous methodology that ensures maximum ROI.
- Digital strategy
- Acquisition rate optimization
- Measuring the influence of content on buyer behavior
- In-depth web analytics
- Nurturing conversions through targeted content
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Campaigns and Always-On Marketing
We excel in creating content-driven campaigns that simultaneously generate demand and drive leads. Our approach starts with a comprehensive strategic blueprint, which transforms crucial questions into targeted tactics:
- What are our objectives?
- What KPIs will serve those objectives?
- Who is our audience?
- What data do we have on them?
- What messaging will galvanize them?
- Which channels will reach them?
- How are our systems configured to serve those channels?
Our best campaigns are always active, continuously monitored, measured, and optimized through COREXPAND Cycle to ensure ongoing effectiveness and impact.
We excel in creating content-driven campaigns that simultaneously generate demand and drive leads. Our approach starts with a comprehensive strategic blueprint, which transforms crucial questions into targeted tactics:
- What are our objectives?
- What KPIs will serve those objectives?
- Who is our audience?
- What data do we have on them?
- What messaging will galvanize them?
- Which channels will reach them?
- How are our systems configured to serve those channels?
Our best campaigns are always active, continuously monitored, measured, and optimized through COREXPAND Cycle to ensure ongoing effectiveness and impact.
We excel in creating content-driven campaigns that simultaneously generate demand and drive leads. Our approach starts with a comprehensive strategic blueprint, which transforms crucial questions into targeted tactics:
- What are our objectives?
- What KPIs will serve those objectives?
- Who is our audience?
- What data do we have on them?
- What messaging will galvanize them?
- Which channels will reach them?
- How are our systems configured to serve those channels?
Our best campaigns are always active, continuously monitored, measured, and optimized through COREXPAND Cycle to ensure ongoing effectiveness and impact.
We excel in creating content-driven campaigns that simultaneously generate demand and drive leads. Our approach starts with a comprehensive strategic blueprint, which transforms crucial questions into targeted tactics:
- What are our objectives?
- What KPIs will serve those objectives?
- Who is our audience?
- What data do we have on them?
- What messaging will galvanize them?
- Which channels will reach them?
- How are our systems configured to serve those channels?
Our best campaigns are always active, continuously monitored, measured, and optimized through COREXPAND Cycle to ensure ongoing effectiveness and impact.
[ B2B Marketing Strategy ]
We recognize the complexity of B2B decision-making and COREXPAND help our clients address the unique needs and motivations of their ideal buyers.
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Transform B2B marketing results
Successful B2B marketing is a delicate balance of focus, analysis, iteration, and strategy. We dive deep into understanding your ideal customers:
- Unique needs and pain points
- Motivations and decision-making processes
- Industry-specific challenges and trends
Through continuous market analysis and performance tracking, we refine our approach to deliver maximum impact. This iterative process ensures your marketing strategy evolves with the changing business landscape.
Successful B2B marketing is a delicate balance of focus, analysis, iteration, and strategy. We dive deep into understanding your ideal customers:
- Unique needs and pain points
- Motivations and decision-making processes
- Industry-specific challenges and trends
Through continuous market analysis and performance tracking, we refine our approach to deliver maximum impact. This iterative process ensures your marketing strategy evolves with the changing business landscape.
Successful B2B marketing is a delicate balance of focus, analysis, iteration, and strategy. We dive deep into understanding your ideal customers:
- Unique needs and pain points
- Motivations and decision-making processes
- Industry-specific challenges and trends
Through continuous market analysis and performance tracking, we refine our approach to deliver maximum impact. This iterative process ensures your marketing strategy evolves with the changing business landscape.
Successful B2B marketing is a delicate balance of focus, analysis, iteration, and strategy. We dive deep into understanding your ideal customers:
- Unique needs and pain points
- Motivations and decision-making processes
- Industry-specific challenges and trends
Through continuous market analysis and performance tracking, we refine our approach to deliver maximum impact. This iterative process ensures your marketing strategy evolves with the changing business landscape.
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Aligning Marketing and Sales
The success of B2B marketing hinges on alignment with sales. Given the long sales cycles, complex buying groups, and intensive evaluation processes in B2B environments, we ensure that marketing efforts are synchronized with sales strategies. This involves:
- Understanding buyer needs and motivations
- Creating meaningful, role-specific interactions
- Articulating a clear and compelling value proposition
- Addressing distinct business challenges faced by buyers
The success of B2B marketing hinges on alignment with sales. Given the long sales cycles, complex buying groups, and intensive evaluation processes in B2B environments, we ensure that marketing efforts are synchronized with sales strategies. This involves:
- Understanding buyer needs and motivations
- Creating meaningful, role-specific interactions
- Articulating a clear and compelling value proposition
- Addressing distinct business challenges faced by buyers
The success of B2B marketing hinges on alignment with sales. Given the long sales cycles, complex buying groups, and intensive evaluation processes in B2B environments, we ensure that marketing efforts are synchronized with sales strategies. This involves:
- Understanding buyer needs and motivations
- Creating meaningful, role-specific interactions
- Articulating a clear and compelling value proposition
- Addressing distinct business challenges faced by buyers
The success of B2B marketing hinges on alignment with sales. Given the long sales cycles, complex buying groups, and intensive evaluation processes in B2B environments, we ensure that marketing efforts are synchronized with sales strategies. This involves:
- Understanding buyer needs and motivations
- Creating meaningful, role-specific interactions
- Articulating a clear and compelling value proposition
- Addressing distinct business challenges faced by buyers
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Data-Driven Decision Making
Our approach is rooted in robust data and analytics. We ensure that every decision is informed by insights, enabling agile adjustments and optimal resource allocation. This includes:
- Comprehensive market research
- Competitor analysis
- Tracking customer behavior
- Measuring campaign performance
- Optimizing ROI
Our approach is rooted in robust data and analytics. We ensure that every decision is informed by insights, enabling agile adjustments and optimal resource allocation. This includes:
- Comprehensive market research
- Competitor analysis
- Tracking customer behavior
- Measuring campaign performance
- Optimizing ROI
Our approach is rooted in robust data and analytics. We ensure that every decision is informed by insights, enabling agile adjustments and optimal resource allocation. This includes:
- Comprehensive market research
- Competitor analysis
- Tracking customer behavior
- Measuring campaign performance
- Optimizing ROI
Our approach is rooted in robust data and analytics. We ensure that every decision is informed by insights, enabling agile adjustments and optimal resource allocation. This includes:
- Comprehensive market research
- Competitor analysis
- Tracking customer behavior
- Measuring campaign performance
- Optimizing ROI
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Building Long-Term Partnerships
We don't just run campaigns; we become an extension of your team. Our collaborative approach includes:
- Regular strategy sessions and performance reviews
- Transparent communication and reporting
- Knowledge transfer and team upskilling
- Scalable processes for sustainable growth
We don't just run campaigns; we become an extension of your team. Our collaborative approach includes:
- Regular strategy sessions and performance reviews
- Transparent communication and reporting
- Knowledge transfer and team upskilling
- Scalable processes for sustainable growth
We don't just run campaigns; we become an extension of your team. Our collaborative approach includes:
- Regular strategy sessions and performance reviews
- Transparent communication and reporting
- Knowledge transfer and team upskilling
- Scalable processes for sustainable growth
We don't just run campaigns; we become an extension of your team. Our collaborative approach includes:
- Regular strategy sessions and performance reviews
- Transparent communication and reporting
- Knowledge transfer and team upskilling
- Scalable processes for sustainable growth
See What Our Clients Say
44 reviews
Discover More
[ Schdule plugin ]
Branding
Creative Design
Web Development
Digital Marketing Strategy
Creative Assets Production
Website Optimization (CRO)
Influencer Marketing
Search Engine Optimization
Paid Search Adversting
Paid Social Adversting
Social Media Engagement
Email & SMS Marketing
Affiliate Marketing
Community Management
B2B Marketing Strategy
The answers to your questions.
[ faqs ]
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Frequently Asked Questions
Q (01)
A B2B funnel audit is an essential part of our methodology at COREXPAND. We conduct an in-depth review of your current marketing efforts and sales funnel to understand where improvements can be made. This involves analyzing visitor behavior, pipeline performance, channel attribution, nurturing and automation processes, and existing content. The insights gathered help us develop a robust strategic plan aimed at enhancing your funnel's effectiveness, driving higher conversion rates, and accelerating business growth.
Q (02)
Lead generation is the process of attracting potential customers and converting them into interested prospects. At COREXPAND, this involves a variety of strategies, such as using job applications, blog posts with web forms, live event registrations, and downloadable content to collect visitor information. This data allows us to identify interested prospects and engage them with relevant follow-up communications, guiding them through the buying journey and increasing the likelihood of conversion.
Q (03)
A buyer persona is a detailed, semi-fictional representation of your ideal customer, created based on market research and real data from your existing customers. At COREXPAND, we develop buyer personas by identifying patterns in customer data to highlight their needs, interests, backgrounds, and behaviors. These personas enable us to tailor content and marketing strategies that resonate deeply with your key buyers, ensuring more effective engagement and conversion.
Q (04)
A marketing funnel represents the journey that potential customers take from discovering your business to making a purchase. At COREXPAND, we design marketing funnels to automate the nurturing process, guiding prospects through each stage of their decision-making journey. This structured approach helps facilitate purchasing decisions and provides measurable checkpoints throughout the customer journey, allowing us to quickly identify and address any issues.
Q (05)
Lead scoring is the process of assigning a value to each lead based on various factors such as professional information and engagement with your brand. This system helps prioritize leads, focusing marketing and sales efforts on those most likely to convert. At COREXPAND, we customize lead scoring models to fit your business needs, ensuring that your team focuses on the most promising leads to optimize conversion rates.
Q (06)
Sales enablement materials are assets that support your sales team in closing more deals. These materials include pitch decks, case studies, one-sheets, and social media content. At COREXPAND, we emphasize the importance of alignment between marketing and sales teams. Sales enablement materials ensure that both teams are on the same page, facilitating a smoother sales process and better client engagement.
Q (07)
We attribute leads to specific marketing campaigns using UTMs (Urchin Tracking Modules) and CRM dashboards integrated with Google Analytics. This method provides a comprehensive view of which campaigns are generating results. There are various attribution models available, and our team is experienced in implementing the appropriate model to align with your B2B digital marketing strategy, ensuring accurate measurement and optimization.
Q (08)
B2B marketing involves more complex sales processes and longer sales cycles, often requiring multiple stakeholders' buy-in. COREXPAND specializes in generating measurable impact for businesses that sell to other businesses. We focus on aligning marketing with sales, engaging buying groups, influencing decision-makers, and using the right metrics to measure progress. Our deep specialization in B2B marketing ensures that we can effectively navigate the complexities of B2B sales to drive growth.
Q (09)
A B2B agency like COREXPAND serves as a strategic partner to drive business growth. We help clients go to market, gain visibility, attract potential customers, engage buying groups, articulate clear value propositions, and align marketing with sales efforts to grow revenue. Our services improve customer development processes, ensuring that B2B companies can effectively navigate long sales cycles and complex decision processes to achieve sustained growth.
Q (10)
COREXPAND is a B2B marketing agency that helps organizations accelerate growth. We build marketing and sales programs designed to improve marketing outcomes and drive business growth. Our services include demand generation, account-based marketing, inbound marketing, and marketing-to-sales alignment. We create adaptive, data-driven strategies that continuously improve and deliver measurable results, helping B2B companies stay ahead in a competitive market.
Q (11)
In B2B, the sales process is more complex, involving longer sales cycles and multiple stakeholders. B2B marketing requires a clear value proposition, educating and engaging buyers over a longer period. COREXPAND specializes in these areas, ensuring our clients can effectively navigate the B2B landscape, build trust, and achieve their growth objectives.