[ PAID SEARCH ]

Paid Search Adversting

[ Overview ]

We're a PPC agency that maximizes your Google Ads investment. Our expert team creates targeted campaigns that drive high-quality traffic to your website at lower-than-average costs. We don't just spend money – we use data to make smart decisions that align with your business goals.

Our approach focuses on ROI at every stage of the funnel. We optimize keywords, ad copy, and bidding strategies across Google's platforms to ensure your ads reach the right audience. From Search to Display to Performance Max, we know how to make your brand stand out.

We're committed to your long-term growth. Our team continuously monitors and refines your campaigns to stay ahead of the competition. With our expertise, you'll see improved leads, sales, and overall business performance. Let us handle the complexities of paid search while you focus on your core business.

What we do

[ Our CRO Capabilities ]

001

Google ads

002

Bing ads

003

Youtube ads

004

Shopping ads

005

Display ads

006

Keyword research

007

Campaign management

008

Retargeting campaigns

009

Ad & copy optimization

010

Bid Strategy

011

Lead generation

012

Competitor analysis

013

Rapid experimentation

014

PPC reporting

015

Audience research

016

PPC landing page optimizations

017

A/B testing

018

International campaign strategy

019

Linkedin Ads

Unmatched PPC expertise at your fingertips

Our PPC wizards have been crushing it for over a decade and hold every Google certification under the sun. We've run killer campaigns across all kinds of industries, handling budgets from $1,000 to $1 million+ per month. New to the Google Ads game? No sweat. We'll work with you to set rock-solid performance goals and build lean, mean campaigns that laser-focus on your business objectives.

Chat with a PPC expert now

Next-level PPC management

Drawing on our 10+ years of experience with 250+ satisfied clients across various sectors, our PPC services craft strategies that meet your customers wherever they are. We serve up ads they actually want to see, no matter where they are in their journey.

When our PPC magic starts working for you, your business will:

Skyrocket quality traffic to your website

Slash your cost-per-click and overall ad spend

Boost your revenue, month after month

Cut your customer acquisition costs to the bone

Ready to dominate your market?

Reach every customer, at every stage of their journey

Your one-stop shop for killer PPC strategies:

Google Search Ads

Dominate high-traffic keywords and leave your competition in the dust.

Google Shopping

Put your products front and center on the platforms that matter.

Performance Max

Harness the power of AI to reach customers across Google's entire network.

Local Service Ads

Connect with nearby customers actively searching for what you offer.

Microsoft Advertising (Bing)

Tap into a less crowded market for higher engagement and lower costs.

YouTube Ads

Get your message in front of YouTube's billions of daily viewers.

Display Advertising

Boost brand awareness without breaking the bank.

Retargeting Campaigns

Keep your brand top-of-mind with smart follow-up strategies.

Programmatic Advertising

Take control of your ad placements with real-time, laser-focused targeting.

Amazon Advertising

Crush it on the world's largest e-commerce platform.

Strategic, Tech-Driven, and Transparent Ad Management

Strategy

We dive deep into your business, competition, and target market before crafting your custom PPC strategy.

Customer journey mapping

Competitive analysis

Audience segmentation

Market trend research

Budget forecasting and allocation

Ad Platforms

We're the pros at maximizing results across all major ad platforms, so you can focus on running your business.

Google Ads

Microsoft Advertising

YouTube Ads

Display Network (Prospecting + Retargeting)

Performance Max campaigns

Transparent Reporting

We believe in keeping you in the loop with clear, actionable data that shows the real impact of your campaigns.

Weekly check-ins with action items

24/7 performance dashboard

Quarterly business reviews

Custom reports on demand

Integration with your business metrics

Technology

We use the latest tools to take your PPC campaigns from good to great.

Call tracking software

Advanced keyword research tools

AI-powered ad optimization

Product feed management

Click fraud protection

Google Analytics 4 setup and analysis

Hands-On Management

Your dedicated team ensures your campaigns are always performing at their peak.

Experienced account manager

Backup support squad

Daily campaign monitoring

Fast email responses (within one business day)

Ongoing ad copy creation and testing

Conversion tracking setup

Smart budget and bidding management

Let's chat

Driving Results Through Strategic PPC Management

From designing an internal deck to developing a 360 rebranding campaign, we focus on making solution-driven pieces with visual impact.

Book a Strategy Call

Analysis & Discovery

We conduct a thorough examination of your account, market position, and competitor landscape. Our team identifies growth opportunities and develops detailed performance analyses to lay the groundwork for a successful strategy.

Strategic Planning

Leveraging insights from our analysis, we create a customized PPC strategy tailored to your business goals. This includes in-depth keyword research, granular campaign structuring, and data-driven audience targeting plans.

Campaign Setup and Launch

We meticulously build or optimize your account structure, craft compelling ad copy, and implement robust tracking. Our team collaborates with you on landing page optimization to ensure maximum conversion potential from the start.

Performance Optimization

Through continuous A/B testing, regular creative refinements, and data-driven bid adjustments, we consistently improve campaign performance. We feed algorithms with structured data to enhance targeting precision and efficiency.

Continuous Improvement and Scaling

Our experts monitor campaigns daily, implementing optimizations based on real-time data. We explore new ad technologies and platforms, scaling successful campaigns while maintaining cost-effectiveness.

Retargeting and Audience Expansion

We implement strategic retargeting to re-engage valuable prospects and expand your reach through advanced targeting methods. Our cross-platform approach ensures a comprehensive digital presence for maximum impact.

Transparent Reporting and Communication

We provide detailed weekly reports and maintain open lines of communication through regular check-ins. Our team offers clear insights and collaborates closely with you on strategic decision-making.

Technological Edge

Leveraging cutting-edge proprietary technology and staying ahead of industry trends, we implement advanced tracking and attribution models to give your campaigns a competitive advantage in the digital marketplace.

[ Our service ]

Supercharge Your PPC Performance with Our Core Services

Strategic Campaign Management

We optimize your PPC campaigns from setup to ongoing refinement. Our approach includes in-depth keyword research, advanced audience targeting, and continuous performance monitoring to maximize ROI.

Creative Excellence

Our team crafts compelling ad copy, designs impactful visuals, and implements responsive ads. We continuously test and refine creative elements to ensure peak performance across all campaigns.

Landing Page Optimization

We align landing pages with ad content to boost quality scores and conversion rates. Our recommendations focus on user experience and conversion optimization to maximize campaign effectiveness.

Cross-Platform Expertise

Our proficiency spans Google Ads, Microsoft Advertising, and YouTube. We tailor strategies for each platform to expand your reach and capture opportunities across the digital landscape.

E-commerce Acceleration

For online retailers, we specialize in Google Shopping optimization, product feed management, and dynamic remarketing to drive sales and maximize ROAS.

Advanced Analytics

We provide custom dashboards and in-depth reports with actionable insights. Our analysis goes beyond surface metrics to inform strategy and demonstrate clear ROI.custom dashboards and in-depth reports with actionable insights. Our analysis goes beyond surface metrics to inform

Conversion Tracking

We implement comprehensive conversion tracking and use advanced attribution models to understand the full customer journey and optimize touchpoints across channels.

Smart Bidding Strategies

We leverage machine learning for bid optimization, combining AI capabilities with human expertise to ensure maximum efficiency in budget allocation.

Competitive Analysis

Our ongoing competitor monitoring informs strategy adjustments. We identify opportunities to outperform rivals and stay ahead of market trends.

Ad Fraud Protection

We implement robust measures to prevent click fraud and ensure budget efficiency. Regular traffic quality audits protect your investment and maximize genuine engagement.

The result

$1.2M

Budget Managed

Based on our performance in Q1-Q2 2024

6.5%

Average Click-through Rate

Across all campaigns in Q1-Q2 2024

$1.35

Average Cost Per Click

Maintained efficiency despite market competition in Q1-Q2 2024

>1,500+

Campaigns Launched

Spanning various industries and objectives in Q1-Q2 2024

Our Paid Search Platforms

YouTube Ads

Harness the power of the world's second-largest search engine and most popular video platform. YouTube Ads let you engage your audience with compelling visual content, boosting brand awareness and driving conversions through targeted video campaigns.

Google Ads

Maximize your reach with Google Ads, the powerhouse of online advertising. We'll help you connect with customers at every step of their buying journey, using smart targeting and bidding to get your message in front of the right people at the perfect moment.

Microsoft Advertising

Tap into the often-overlooked potential of Bing, Yahoo, and AOL users. Microsoft Advertising offers a less crowded space with high-quality traffic, helping you reach decision-makers and professionals across various industries.

Unlock Your Growth Potential

Ready to take your Google Ads or Bing Ads to the next level? Receive a complimentary ad account audit and budget forecast from our expert team.

Book a Strategy Call

See What Our Clients Say

4.9

44 reviews

Related projects

Our favourite paid search projects

View our work

ALPHAMARK

B2B SaaS Lead Generation

We revamped GreenLeaf's Google Shopping campaigns by restructuring the product feed, implementing smart bidding, and conducting A/B tests on product listings. Our team also integrated dynamic remarketing to re-engage potential customers.

75%

increase in click-through rate

40%

reduction in cost-per-click

175%

improvement in conversion rate

LAK GALLERY

E-commerce Revenue Growth

120%

increase in Return on Ad Spend (ROAS)

85%

growth in e-commerce revenue

45%

reduction in cost per acquisition

NIMBLE

YouTube Advertising Optimization

We enhanced EdTech Innovators' YouTube advertising with targeted video ads and advanced audience segmentation. We developed a comprehensive remarketing strategy and integrated YouTube campaigns with Google search efforts for a unified approach.

80%

increase in view-through rate

50%

reduction in cost-per-lead

95%

boost in overall conversions

Discover More

[ Schdule plugin ]

Branding

Creative Design

Web Development

Digital Marketing Strategy

Creative Assets Production

Website Optimization (CRO)

Influencer Marketing

Search Engine Optimization

Paid Search Adversting

Paid Social Adversting

Social Media Engagement

Email & SMS Marketing

Affiliate Marketing

Community Management

B2B Marketing Strategy

The answers to your questions.

[ faqs ]

(017)

Frequently Asked Questions

Q (01)

What is PPC?

[ { "_key": "4b4cf1cf138b", "markDefs": [], "children": [ { "text": "PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your site rather than earning them organically. The most common PPC platforms include Google Ads, Youtube Ads, Bing Ads, and social media advertising on platforms like Facebook and LinkedIn. With PPC, you're essentially buying targeted traffic to your website or landing page.", "_key": "ac439fd0bce60", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal" } ]

Q (02)

How does COREXPAND approach PPC campaigns?

[ { "style": "normal", "_key": "c5d94b82a412", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "At COREXPAND, we take a data-driven, strategic approach to PPC. We start with a comprehensive audit of your existing campaigns or market position. Then, we develop a tailored strategy that includes:", "_key": "3814c21c68290" } ], "_type": "block" }, { "children": [ { "marks": [], "text": "• Keyword research and selection", "_key": "f608e5f75aac", "_type": "span" } ], "_type": "block", "style": "normal", "_key": "e6e3492efd1f", "markDefs": [] }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "• Ad copy creation and testing", "_key": "925d757a972e" } ], "_type": "block", "style": "normal", "_key": "fe935db059bf" }, { "_key": "05fc53859a5c", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "• Landing page optimization", "_key": "4dd0a1cc40c5" } ], "_type": "block", "style": "normal" }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "• Bid management", "_key": "89d9889af2e8" } ], "_type": "block", "style": "normal", "_key": "d4a4fcabccf9" }, { "_type": "block", "style": "normal", "_key": "60b07fe08be5", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "• Regular performance analysis and optimization", "_key": "33ad6d85760e" } ] }, { "_type": "block", "style": "normal", "_key": "d8d1961340c5", "markDefs": [], "children": [ { "marks": [], "text": "• Detailed reporting and insights", "_key": "2fc43bcafddb", "_type": "span" } ] }, { "_key": "093e5f6fa6c7", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Our goal is to maximize your ROI by driving high-quality traffic to your site at the lowest possible cost per click.", "_key": "153452f18d5b" } ], "_type": "block", "style": "normal" } ]

Q (03)

What PPC platforms do you work with?

[ { "style": "normal", "_key": "3161ad700869", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "We work with all major PPC platforms, including:", "_key": "8841b925829f0" } ], "_type": "block" }, { "style": "normal", "_key": "bdfe88954f29", "markDefs": [], "children": [ { "marks": [], "text": "• Google Ads", "_key": "0435944b13cf", "_type": "span" } ], "_type": "block" }, { "_type": "block", "style": "normal", "_key": "c396292c5054", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "• Microsoft Advertising (Bing Ads)", "_key": "dee8b8d1e8f4" } ] }, { "children": [ { "marks": [], "text": "• Facebook Ads", "_key": "ef7125bfec1b", "_type": "span" } ], "_type": "block", "style": "normal", "_key": "cce7be03331b", "markDefs": [] }, { "style": "normal", "_key": "760a0626e426", "markDefs": [], "children": [ { "text": "• Instagram Ads", "_key": "5b7f3fcb87f6", "_type": "span", "marks": [] } ], "_type": "block" }, { "_type": "block", "style": "normal", "_key": "23e02a20679b", "markDefs": [], "children": [ { "_key": "2a4fbedfb9dc", "_type": "span", "marks": [], "text": "• LinkedIn Ads" } ] }, { "_type": "block", "style": "normal", "_key": "42261e17394f", "markDefs": [], "children": [ { "text": "• Twitter Ads", "_key": "7bba177b5d88", "_type": "span", "marks": [] } ] }, { "markDefs": [], "children": [ { "marks": [], "text": "• YouTube Ads", "_key": "2e8432ead7a1", "_type": "span" } ], "_type": "block", "style": "normal", "_key": "9fcc694e89e0" }, { "markDefs": [], "children": [ { "_key": "0251e167239e", "_type": "span", "marks": [], "text": "• Amazon Advertising" } ], "_type": "block", "style": "normal", "_key": "e5ee2cabd72b" }, { "markDefs": [], "children": [ { "text": "We'll recommend the best platform mix based on your specific business goals, target audience, and budget.", "_key": "3114b512c929", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal", "_key": "808230c2d7f4" } ]

Q (04)

How long does it take to see results from a PPC campaign?

[ { "children": [ { "_type": "span", "marks": [], "text": "PPC can start driving traffic to your site almost immediately after launch. However, the time to see significant results can vary depending on factors like your industry, competition, budget, and campaign goals. Generally, you can expect to see meaningful data within the first month, with performance improving over time as we optimize your campaigns. We typically recommend a minimum three-month commitment to allow for proper testing and optimization.", "_key": "c71b348803070" } ], "_type": "block", "style": "normal", "_key": "d8c712307ce0", "markDefs": [] } ]

Q (05)

What kind of budget do I need for PPC advertising?

[ { "children": [ { "text": "PPC budgets can vary widely depending on your industry, goals, and competition. We've managed successful campaigns with monthly budgets ranging from $500 to over $500,000. During our initial consultation, we'll discuss your goals and recommend a budget that aligns with your objectives and competitive landscape. Remember, with PPC, you have full control over your spending and can adjust your budget at any time.", "_key": "d323fb7bf4300", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal", "_key": "789f9a50244d", "markDefs": [] } ]

Q (06)

How do you measure the success of a PPC campaign?

[ { "_key": "73fb9452ef03", "markDefs": [], "children": [ { "_key": "626e25f7f23b0", "_type": "span", "marks": [], "text": "We measure success through various key performance indicators (KPIs), including:" } ], "_type": "block", "style": "normal" }, { "children": [ { "text": "Click-Through Rate (CTR)", "_key": "2ad48e01d9580", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal", "_key": "928af7584ca4", "listItem": "bullet", "markDefs": [] }, { "level": 1, "_type": "block", "style": "normal", "_key": "3cf17540a603", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Conversion Rate", "_key": "fba3e3b56e090", "_type": "span" } ] }, { "listItem": "bullet", "markDefs": [], "children": [ { "text": "Cost Per Click (CPC)", "_key": "14af1e97728d0", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal", "_key": "e07729d76c4a" }, { "markDefs": [], "children": [ { "marks": [], "text": "Cost Per Acquisition (CPA)", "_key": "77a7bb7a2d010", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal", "_key": "ecc0a29145a1", "listItem": "bullet" }, { "children": [ { "_type": "span", "marks": [], "text": "Return on Ad Spend (ROAS)", "_key": "cd09254ea5f70" } ], "level": 1, "_type": "block", "style": "normal", "_key": "3e8857c19ae4", "listItem": "bullet", "markDefs": [] }, { "_key": "b361ad995b84", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Quality Score", "_key": "93bb054c571f0" } ], "level": 1, "_type": "block", "style": "normal" }, { "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Impression Share", "_key": "61c25db7d5bf0", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal", "_key": "138e9aa16a2c" }, { "markDefs": [], "children": [ { "_key": "0e897ed6cc370", "_type": "span", "marks": [], "text": "\nWe'll work with you to determine which metrics are most important for your business and set up proper tracking to measure these effectively." } ], "_type": "block", "style": "normal", "_key": "ae4121046a30" } ]

Q (07)

Can you help with landing page design and optimization?

[ { "_key": "24aca7c503d7", "markDefs": [], "children": [ { "text": "Absolutely! Landing page quality is crucial for PPC success. We offer landing page design and optimization services to ensure your ads lead to pages that are relevant, user-friendly, and optimized for conversions. This includes A/B testing different layouts, copy, and calls-to-action to maximize your conversion rates.", "_key": "cd93064522860", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal" } ]

Q (08)

How often will I receive reports on my PPC campaigns?

[ { "_type": "block", "style": "normal", "_key": "b3d2cb9d93db", "markDefs": [], "children": [ { "marks": [], "text": "We provide detailed monthly reports that break down your campaign performance, key metrics, and our optimization efforts. Additionally, we offer real-time reporting dashboards that you can access anytime. We're also available for regular check-in calls to discuss performance and strategy.", "_key": "eaa3ffe921b80", "_type": "span" } ] } ]

Q (09)

What sets COREXPAND apart from other PPC agencies?

[ { "_key": "cc662ac9b4e8", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "COREXPAND stands out through our:", "_key": "64ff8e7a3be80" } ], "_type": "block", "style": "normal" }, { "_type": "block", "style": "normal", "_key": "daa44787c3d8", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Proprietary campaign structures that consistently deliver below-average CPCs", "_key": "dd720552a2990", "_type": "span" } ], "level": 1 }, { "_key": "2c9d29ba3c4f", "listItem": "bullet", "markDefs": [], "children": [ { "text": "Data-driven approach with continuous testing and optimization", "_key": "4406bb9309d20", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal" }, { "style": "normal", "_key": "939131804f2e", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Transparency in reporting and communication", "_key": "d04caa0a74780", "_type": "span" } ], "level": 1, "_type": "block" }, { "level": 1, "_type": "block", "style": "normal", "_key": "e80f462693fd", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Expertise across multiple industries and platforms", "_key": "dcc855f092290", "_type": "span" } ] }, { "style": "normal", "_key": "87e7cf5a2d34", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Customized strategies tailored to each client's unique needs", "_key": "820ff8e8b13e0" } ], "level": 1, "_type": "block" }, { "_key": "b194fb1ca79b", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Focus on ROI and business growth, not just vanity metrics", "_key": "bc179072b7750", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal" } ]

Q (10)

How do I get started with COREXPAND for my PPC needs?

[ { "style": "normal", "_key": "e0ecce2014d2", "markDefs": [], "children": [ { "marks": [], "text": "Getting started is easy! Simply contact us through our website or give us a call. We'll schedule a free consultation to discuss your business goals, current marketing efforts, and how we can help boost your online presence through PPC. After this initial discussion, we'll provide a customized proposal outlining our recommended strategy and pricing.", "_key": "d6840bf8fd1b0", "_type": "span" } ], "_type": "block" } ]

Q (11)

Can I create PPC landing pages myself?

[ { "_type": "block", "style": "normal", "_key": "02c3884e9f36", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Yeh sure. If you have Google Ads as a strategy, or you're thinking of doing it in the future, this will be included in the brief, and we will design a PPC-specific landing page during the design phase. Once the website is live, you can add as many landing pages as you like, editing the URLs and page structure if needed.", "_key": "701ab7310d8a0" } ] } ]

Q (12)

How does PPC differ from SEO?

[ { "_type": "block", "style": "normal", "_key": "7242916913e6", "markDefs": [], "children": [ { "_key": "de7160ca8f190", "_type": "span", "marks": [], "text": "While both PPC and SEO aim to increase your visibility in search results, they differ in several key ways:" } ] }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Cost Structure: PPC requires a set budget and you pay for each click, whereas SEO efforts are generally part of your overall marketing costs without direct per-click fees.", "_key": "45c4d5a95b610" } ], "level": 1, "_type": "block", "style": "normal", "_key": "0d98e514ab19", "listItem": "bullet" }, { "style": "normal", "_key": "bfb985788228", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Speed of Results: PPC can deliver immediate visibility, while SEO typically takes months to show significant results.", "_key": "ce6f522be8a70", "_type": "span" } ], "level": 1, "_type": "block" }, { "markDefs": [], "children": [ { "_key": "86ec17e60f200", "_type": "span", "marks": [], "text": "Positioning: PPC ads often appear at the top of search results, while SEO focuses on organic rankings." } ], "level": 1, "_type": "block", "style": "normal", "_key": "d8d653c361a5", "listItem": "bullet" }, { "level": 1, "_type": "block", "style": "normal", "_key": "b1dc38b88b94", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "83980b2dcc100", "_type": "span", "marks": [], "text": "Ongoing Effort: PPC requires continuous investment to maintain visibility, while SEO benefits can last longer once achieved." } ] }, { "children": [ { "_type": "span", "marks": [], "text": "Both strategies have their place in a comprehensive digital marketing plan, and ICOREXPAND can help you balance these approaches effectively.", "_key": "20f31c6fd22f0" } ], "_type": "block", "style": "normal", "_key": "895411fa8e00", "markDefs": [] } ]

Q (13)

Why is PPC considered challenging?

[ { "markDefs": [], "children": [ { "text": "PPC has become more complex due to several factors:", "_key": "c4e7d29a4b4a0", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal", "_key": "34ba148f074a" }, { "_type": "block", "style": "normal", "_key": "fdef056a4cbd", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Increasing Competition: As more businesses adopt PPC, the cost per click has risen in many industries.", "_key": "ac7fe85489740" } ], "level": 1 }, { "markDefs": [], "children": [ { "_key": "8a3d8a75e19d0", "_type": "span", "marks": [], "text": "Complexity: Effective PPC requires expertise in campaign structure, keyword research, bid strategies, and landing page optimization." } ], "level": 1, "_type": "block", "style": "normal", "_key": "f5ce025496bc", "listItem": "bullet" }, { "children": [ { "marks": [], "text": "Constant Changes: PPC platforms frequently update their algorithms and features, requiring ongoing adaptation.", "_key": "4750b977fe2b0", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal", "_key": "5d3802b1015b", "listItem": "bullet", "markDefs": [] }, { "level": 1, "_type": "block", "style": "normal", "_key": "79f429c17fff", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "999a112e0c450", "_type": "span", "marks": [], "text": "Budget Management: Without proper oversight, costs can quickly escalate without proportional returns." } ] }, { "_key": "cf77203d3016", "markDefs": [], "children": [ { "marks": [], "text": "At ICOREXPAND, our team of PPC experts navigates these challenges daily, ensuring your campaigns remain cost-effective and profitable even in saturated markets.", "_key": "f889d335af570", "_type": "span" } ], "_type": "block", "style": "normal" } ]

Q (14)

Can you explain paid search advertising in more detail?

[ { "style": "normal", "_key": "7797e0263ba1", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Paid search advertising is a model where advertisers bid on keywords to display ads in search engine results. Key aspects include:", "_key": "3a4efdde6f2c0" } ], "_type": "block" }, { "_key": "6591eae779f6", "listItem": "bullet", "markDefs": [], "children": [ { "text": "Ad Placement: Ads typically appear at the top of search results pages.", "_key": "e21a301471960", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal" }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Bidding System: Your ad's position is determined by your bid amount and quality score.", "_key": "30eccbff29e30" } ], "level": 1, "_type": "block", "style": "normal", "_key": "bb853acc8209", "listItem": "bullet" }, { "level": 1, "_type": "block", "style": "normal", "_key": "b804b9f6b74c", "listItem": "bullet", "markDefs": [], "children": [ { "text": "Pay-Per-Click Model: You only pay when someone clicks on your ad.", "_key": "f15d6a3917d00", "_type": "span", "marks": [] } ] }, { "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Targeting Options: Ads can be targeted based on keywords, location, device, and more.", "_key": "f36a65d3ff680" } ], "level": 1, "_type": "block", "style": "normal", "_key": "d296aaf21c7d" }, { "_type": "block", "style": "normal", "_key": "fa8e9466daf9", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "eaa8872179cd0", "_type": "span", "marks": [], "text": "Ad Formats: These can include text ads, shopping ads, and various ad extensions." } ], "level": 1 }, { "_type": "block", "style": "normal", "_key": "3503eea8d31c", "markDefs": [], "children": [ { "text": "ICOREXPAND optimizes every aspect of your paid search campaigns to ensure maximum visibility and ROI.", "_key": "e606fe09495b0", "_type": "span", "marks": [] } ] } ]

Q (15)

What are Google Shopping campaigns and how do they work?

[ { "children": [ { "text": "Google Shopping campaigns are a type of PPC advertising specifically for e-commerce businesses. They feature:", "_key": "04037f12de990", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal", "_key": "017aa65812fc", "markDefs": [] }, { "_key": "0c465835cd07", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Rich Product Information: Ads include product images, prices, and your store name.", "_key": "eee8430f94aa0", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal" }, { "markDefs": [], "children": [ { "text": "Product Feed: Information is pulled from your Google Merchant Center data feed.", "_key": "432b3dea0d2c0", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal", "_key": "d981a2d8e746", "listItem": "bullet" }, { "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Visual Appeal: These highly visual ads can increase click-through rates for product searches.", "_key": "af6ca8ef1f290", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal", "_key": "dd38f109e9e7" }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Targeting Options: You can bid on specific products or product groups.", "_key": "95eb6114ac450" } ], "level": 1, "_type": "block", "style": "normal", "_key": "9511c6245910", "listItem": "bullet" } ]

Q (16)

How does remarketing work in PPC advertising?

[ { "markDefs": [], "children": [ { "text": "Remarketing is a powerful PPC strategy that targets users who have previously interacted with your website or app. Key features include:", "_key": "bf7fa01b145b0", "_type": "span", "marks": [] } ], "_type": "block", "style": "normal", "_key": "6df4329d05b3" }, { "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Customized Ads: Show tailored ads to people based on their previous interactions with your site.", "_key": "7c513da973c30" } ], "level": 1, "_type": "block", "style": "normal", "_key": "262ff5a95a49", "listItem": "bullet" }, { "_key": "bfe7404ef489", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "52ef655bc3000", "_type": "span", "marks": [], "text": "Increased Conversion Rates: By re-engaging interested users, remarketing often leads to higher conversion rates." } ], "level": 1, "_type": "block", "style": "normal" }, { "style": "normal", "_key": "58b7e3b9a804", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Cross-Platform Reach: Reach your audience across various websites and apps.", "_key": "e64cb7a1befe0" } ], "level": 1, "_type": "block" }, { "children": [ { "marks": [], "text": "Dynamic Ads: Automatically show products or services that users have previously viewed.services", "_key": "afbb85cb3e520", "_type": "span" } ], "level": 1, "_type": "block", "style": "normal", "_key": "2f1dc68f24ce", "listItem": "bullet", "markDefs": [] } ]

Q (17)

What is programmatic advertising and how can it benefit my business?

[ { "markDefs": [], "children": [ { "_key": "f2e06cc137d90", "_type": "span", "marks": [], "text": "Programmatic advertising uses automated technology for buying and selling online ad space. Benefits include:" } ], "_type": "block", "style": "normal", "_key": "3279f2a66654" }, { "_key": "4cf4cc354149", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Efficiency: Automates the ad buying process, saving time and resources.", "_key": "01401da3af360" } ], "level": 1, "_type": "block", "style": "normal" }, { "children": [ { "text": "Precision Targeting: Uses data to reach the right audience at the right time.", "_key": "ff96f9a040c90", "_type": "span", "marks": [] } ], "level": 1, "_type": "block", "style": "normal", "_key": "dec34ae7710f", "listItem": "bullet", "markDefs": [] }, { "level": 1, "_type": "block", "style": "normal", "_key": "681a041e0ebb", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "af4a19c9e5790", "_type": "span", "marks": [], "text": "Real-Time Optimization: Continuously adjusts bids and placements for best performance." } ] }, { "children": [ { "_type": "span", "marks": [], "text": "Cross-Channel Reach: Can manage ads across multiple platforms from a single dashboard.", "_key": "4c5de6346b230" } ], "level": 1, "_type": "block", "style": "normal", "_key": "0ab262690577", "listItem": "bullet", "markDefs": [] }, { "_type": "block", "style": "normal", "_key": "461cb6cda18f", "markDefs": [], "children": [ { "text": "Our team at COREXPAND leverages programmatic advertising to streamline your campaigns and improve their effectiveness across various channels.", "_key": "d9bc1999a1c00", "_type": "span", "marks": [] } ] } ]

Q (18)

How does display advertising fit into a PPC strategy?

[ { "style": "normal", "_key": "e8cb46d9d0f6", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Display advertising involves visual ads (banners, images, videos) that appear on websites within an ad network. Key points include:", "_key": "c5bfe7d0802c0" } ], "_type": "block" }, { "style": "normal", "_key": "393a79dc0d35", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Wide Reach: Ads can appear on millions of websites within networks like the Google Display Network.", "_key": "05cd5dade5ce0" } ], "level": 1, "_type": "block" }, { "_type": "block", "style": "normal", "_key": "575417c08ef1", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Visual Impact: Allows for creative, eye-catching ad designs.", "_key": "a99c2f2b17950", "_type": "span" } ], "level": 1 }, { "style": "normal", "_key": "cf9e6546a58f", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "f276a16f77500", "_type": "span", "marks": [], "text": "Targeting Options: Can target based on user interests, demographics, or specific websites." } ], "level": 1, "_type": "block" }, { "style": "normal", "_key": "9555d0e7a636", "listItem": "bullet", "markDefs": [], "children": [ { "marks": [], "text": "Brand Awareness: Excellent for increasing brand visibility and recall.", "_key": "3d787297e7330", "_type": "span" } ], "level": 1, "_type": "block" }, { "_key": "f408ca0caab8", "markDefs": [], "children": [ { "_key": "cd5a48c316360", "_type": "span", "marks": [], "text": "COREXPAND can create and manage display ad campaigns that complement your search ads, expanding your reach and reinforcing your brand message." } ], "_type": "block", "style": "normal" } ]

Q (19)

How does COREXPAND determine the cost of PPC services?

[ { "style": "normal", "_key": "228fee2009d4", "markDefs": [], "children": [ { "marks": [], "text": "Our PPC pricing is customized based on several factors:", "_key": "b28827acfb560", "_type": "span" } ], "_type": "block" }, { "level": 1, "_type": "block", "style": "normal", "_key": "8e23329fc133", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Your Business Goals: What you want to achieve with PPC.", "_key": "53a4cc61acab0" } ] }, { "_key": "1ab028eb5a1a", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Industry Competition: How competitive your market is for PPC advertising.", "_key": "4c3dfbc9fad00" } ], "level": 1, "_type": "block", "style": "normal" }, { "style": "normal", "_key": "c160c517929a", "listItem": "bullet", "markDefs": [], "children": [ { "_type": "span", "marks": [], "text": "Campaign Scope: The number of campaigns, ad groups, and keywords we'll manage.", "_key": "77feaa97298b0" } ], "level": 1, "_type": "block" }, { "listItem": "bullet", "markDefs": [], "children": [ { "_key": "c101f607537e0", "_type": "span", "marks": [], "text": "Budget: Your planned ad spend, which influences the level of management required." } ], "level": 1, "_type": "block", "style": "normal", "_key": "d60a12e0b8ce" }, { "level": 1, "_type": "block", "style": "normal", "_key": "c07e178766cf", "listItem": "bullet", "markDefs": [], "children": [ { "_key": "e79a15ee52f00", "_type": "span", "marks": [], "text": "Additional Services: Such as landing page design or conversion rate optimization." } ] }, { "_type": "block", "style": "normal", "_key": "e9ef29959d6a", "markDefs": [], "children": [ { "marks": [], "text": "We offer a free PPC audit to assess your current situation and provide a tailored quote for our services.", "_key": "e8b75612be390", "_type": "span" } ] } ]