[ Overview ]
Brand Strategy & Identity
[ Overview ]
COREXPAND blends strategic thinking with creative execution to craft powerful brands that connect and convert. Our holistic branding goes beyond aesthetics to drive real business growth.
We start by diving deep into your business, market, and audience. This analysis forms an actionable brand strategy - defining your essence, positioning, and value proposition. With this clear strategic foundation, we translate your brand into an authentic identity that resonates across all touchpoints.
From visuals to messaging, we ensure a consistent brand experience that captures your core and speaks directly to your audience. More than great design, we shape experiences that leave lasting impressions and fuel growth.
What sets us apart is our integrated approach. We combine data-driven insights with creative expertise to form meaningful connections. Whether launching a new brand or revitalizing an existing one, we deliver strategies and identities that stand out in the market and drive success.
OUR APPROACH
We believe a powerful brand is a strategic asset that fuels growth and forges lasting customer relationships. We go beyond aesthetics, combining data-driven insights with creative expertise to build brands that deliver measurable results.
Our collaborative approach starts with understanding your business goals, target audience, and competitive landscape. We then craft integrated branding campaigns that elevate visibility, build trust, and drive conversions.
From strategic planning to creative execution, we're your partners in building a brand that captures attention, evokes emotion, and leaves a lasting impression on your audience.
What we do
[ Our Branding Capabilities ]
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Research & insights
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Brand positioning
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Visual & verbal identity
006
Company & product naming
003
Brand architecture
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Purpose, vision & values
004
Messaging platforms
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Brand guidelines
[ How We Can Assist You ]
Our Brand Strategy & Identity Services Include
Brand Strategy
Conduct in-depth market research to position your brand strategically. We analyze competitors, identify opportunities, and map your brand's current and potential market standing.
Research & Insights
Deliver data-driven brand strategies. Conduct comprehensive qualitative and quantitative studies to uncover market trends, consumer behavior, and brand perceptions. Inform strategic decisions and reveal untapped opportunities.
Visual & Verbal Identity
Craft unified brand expressions. Develop cohesive systems of visual elements (logos, colors, typography) and verbal components (tone, key messages, taglines). Ensure consistent and memorable brand experiences across all touchpoints.
Brand Architecture
Optimize your brand structure. We clarify relationships between main brands, sub-brands, and product lines for a stronger overall market presence.
Brand Positioning
Define your unique market stance. We craft a compelling brand position that differentiates you from competitors and appeals to your target audience.
Purpose, Vision & Values
Articulate your company's core. We help define your fundamental purpose, future vision, and guiding values to drive brand strategy and culture.
Messaging Platforms
Develop a strategic messaging framework that ensures brands speak with a unified voice across all channels. Craft compelling narratives that engage audiences and drive action.
Company & Product Naming
Blend creativity and strategic thinking in the naming process. Brainstorm memorable, ownable names that align with brand strategy, resonate with target markets, and meet legal requirements.
Brand Guidelines
Deliver a dynamic and user-friendly guide that empowers teams to maintain brand consistency. Provide comprehensive yet easy-to-navigate guidelines that ensure brand strength and recognition.
Our Process
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Discover
We dive deep into your brand through comprehensive research and stakeholder interviews. You receive an in-depth analysis of your current brand position, market landscape, and opportunities for growth and differentiation.
Strategize
Based on our findings, we develop a tailored brand strategy. We define your core identity, create a unique market position, and craft a compelling brand personality. This forms the foundation for all future brand expressions.
Create
Our team transforms your strategy into visual and verbal concepts. Through collaborative sessions, we explore diverse design directions that align with your brand strategy and resonate with your target audience.
Refine
We develop a comprehensive brand identity system, including your logo, color palette, typography, and other brand elements. We also create a messaging framework to ensure consistent communication across all channels.
Implement
Your new brand identity comes to life across key touchpoints. We provide detailed guidelines and support to ensure seamless adoption throughout your organization.
Evolve
We continuously monitor your brand's performance, gather feedback, and make data-driven refinements. This ensures your brand remains impactful and drives long-term business growth.
KEY ELEMENTS
Brand Messaging
Harness Google Ads, formerly known as Google AdWords, to reach customers at every stage of the buyer's journey. With advanced targeting and bidding options, Google ad management makes it easy to reach the right customers at the right time.
Brand Positioning
Craft a powerful YouTube Ads strategy to reach more potential customers and increase brand awareness. In-stream YouTube advertising offers an engaging and visually-appealing platform for delivering your message, and our team will work with you to develop a tailored strategy that drives ROI.
Logo Design
A catchy logo design can do a lot for your company. Acting as the face of your business, a logo should make a solid first impression and give customers a glimpse into your brand. We help businesses create unique, catchy, memorable logos that stand out from the crowd.
Brand Style
Once all the above elements have been determined and agreed upon, it is essential to collate them into a brand style guide. This can be distributed to key stakeholders including employees and any outsourced agencies, to ensure consistency across brand products.
See What Our Clients Say
44 reviews
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[ Schdule plugin ]
Branding
Creative Design
Web Development
Digital Marketing Strategy
Creative Assets Production
Website Optimization (CRO)
Influencer Marketing
Search Engine Optimization
Paid Search Adversting
Paid Social Adversting
Social Media Engagement
Email & SMS Marketing
Affiliate Marketing
Community Management
B2B Marketing Strategy
The answers to your questions.
[ faqs ]
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Frequently Asked Questions
Q (01)
At COREXPAND, we believe that branding is much more than just creating a logo. It's about crafting a compelling story, establishing a consistent and coherent voice across all platforms, and designing with visual impact for all applications. Our priority is to create a brand that you'll be proud of and eager to share.
Q (02)
We dig deep to understand who you are, what you offer, and who your audience is, looking to define problems and create effective solutions. We create brands with the correct tone of voice and visual impact that roll out across all different forms of advertising online and offline.
Q (03)
Unfortunately, we don't have set project prices. Every brand design we work on has different requirements that alter the spec of the job. So, once we've received the brief, we can give you an indication of the cost and timescale. Every branding agency may charge a different fee, depending on the quality of service.
Q (04)
We offer a full suite of branding services, including:
- Brand Strategy
- Brand Identity Design (Logo, Visual Identity, Messaging)
- Brand Guidelines
- Website Design & Development
- Marketing Collateral Design
- Social Media Branding
- Brand Launch & Implementation Support
We're your one-stop shop for all things branding. We can support you through every stage of your brand journey, from initial concept to launch and beyond.
Q (05)
We believe that every brand deserves to shine, regardless of budget. We're committed to working with businesses of all sizes.
If you're working with a limited budget, we'll work with you to find creative solutions that maximize your investment. We'll be transparent about what's possible within your budget and help you prioritize your spending to get the most impact
Q (06)
We'll help you cut through the clutter and craft a brand message that truly resonates. We'll identify what makes your brand unique and position it strategically to attract your ideal customer. Think of it like a well-placed Google Ad or a captivating YouTube campaign – it's about delivering the right message to the right people at the right time.
Q (07)
A strong brand strategy is key to differentiating yourself in a crowded market. We'll work with you to identify your target audience, analyze your competitors, and pinpoint what makes your brand unique. This will allow us to develop a brand strategy that highlights your strengths and resonates with the right customers.
Q (08)
Your logo is the face of your brand, and it needs to make a powerful first impression. We'll work with you to create a logo that is not only visually appealing and memorable but also effectively communicates your brand's essence. We believe a strong logo should be as unique as your business, and we'll ensure yours stands out from the crowd.
Q (09)
Brand consistency is key to building a strong identity. We'll develop a comprehensive brand style guide that outlines all the essential elements of your brand – from logo usage and color palettes to typography and messaging tone. This guide will act as a roadmap for your team and any external partners, ensuring your brand is always presented consistently and effectively.